500 print magazine copies and 1,728 Smilebooth photos later… the Who’s Hungry? Magazine launch party is a wrap! It took a lot of planning, but the night was a huge success and was the perfect kick-off to a magazine that was truly a labor of love. After months of toiling away in the studio, in conference rooms, on the phone, and via hundreds of emails, it felt great to share our work with family, friends, and industry guests. The fantastically multi-talented Deirdre O’Shea made all the party logistics happen, then still managed to relax and kick up her heels with the rest.
In addition to giving away a limited number of beautiful print copies of the magazine (printed by Graphic Arts Studio and designed by Ian Law), we set up monitors and computers where guests could interact with the magazine online. Guests had fun clicking through the links to watch videos, see recipes, and find more information on the behind-the-scenes “tricks of the trade.”
But what really made the night a blast was, well, the party. DJ Milty Evans got the crowd dancing (even Steve!), My Private Chef‘s Christopher Tong cooked delicious finger food that used ingredients featured in the magazine, and SmileBooth captured all the outtakes, hilarity, and shenanigans that are bound to occur after a few glasses of wine.
The party continued into the wee hours of the morning, but eventually, the DJ packed up, the kitchen lights shut off, and guests stepped out into the refreshing night air. What’s left now as evidence of the party are a few copies of the print magazine still floating around the office, as well as some incriminating Smilebooth photos that will never see the light of day…






















